If you are looking to improve your sales, “Selling the Wheel” by Jeff Cox is a great book. It doesn’t tell you how to sell per see, but it does help you identify what type of sales person you are and need. It should be no surprised to say that most businesses do not have the right types of sales people.
Having the right kind of sales person in this tight logistics time frame could be one of the most important reasons why some companies will succeed and some will fail.
While changing your sales staff can be a hard thing, by identifying the strengths of your sales people, you will be not only improving your own sales, but improving the lives of the sales people who go to a company which can use their type of talent.
However, now days, it is not about selling wheels but buying them…